Browsing All Posts filed under »copywriting skills«

What You Should Know Before Writing Copy for Your Website

August 17, 2011

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When you first start an online business, funds are often tight. Advertising, logo design and website building alone can practically extinguish your start-up fees. After all is said and done, you may consider doing the copy for your site instead of shelling out the money for yet another professional. But should you? I mean, it […]

Moral Convictions – Are There any Jobs You Won’t Take as a Copywriter?

August 3, 2011

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Businesses that have different morals than you do. Businesses that sell a product you don’t believe in. Businesses that are dishonest. Businesses that try to cover up bad reviews by paying you to “build them up.” Businesses that you know are scamming people…..Where do you draw the line? I believe it is different for everyone. […]

Is Your SEO Copywriter Hurting Your Business? – 5 Things Your SEO Copywriter Won’t Tell You

August 1, 2011

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SEO copywriting can make your site more appealing to the search engines, organically driving more traffic in your direction – when it is done correctly. Done incorrectly, your website can face hefty penalties from the search engines. You can even be BANNED from search engines. This fact has placed SEO copywriting in a very difficult […]

Everybody’s a Writer These Days – Warning! Professionalism Wanes

July 24, 2011

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The digital world has made it possible for anyone to pick up a computer and write. E-book writers, novelists and copywriters from all over the world, from every walk of life can publish their work now. Is this necessarily a good thing? Well, it really kind of depends on which end of the deal you’re […]

Quality or Price – Isn’t Copywriting All the Same?

July 18, 2011

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Copywriting is copywriting….right? Well, yes and no. While most copywriters and freelance writers perform the same tasks, they are not all the same. Pricing, skills, grammar, attention to detail, voice and fluency are all different from one writer to the next. We all have special skills and different elements that we can bring to a […]